How to Boost Your Branding With Personalized Sticker Marketing

How to Boost Your Branding With Personalized Sticker Marketing

May 09, 2024

The Rise of Custom Stickers for Branding

In recent years, custom stickers have exploded in popularity as a creative branding and promotion tool for businesses, artists, and individuals. According to market research, the global custom sticker printing market size was valued at over $150 million in 2022 and is projected to grow at a CAGR of 12.5% from 2023 to 2031.

Custom stickers are stickers that are designed and produced to meet the specific needs and preferences of the customer. Unlike premade, generic stickers, custom stickers allow for complete personalization in terms of size, shape, materials, colors, imagery, and more. This makes them an extremely versatile option for adding visual flair and personality to a brand.

With the rise of online printing, it's now easier and more affordable than ever for businesses of all sizes to order custom stickers tailored to their brand. From startups using stickers to promote their new product lines to large corporations creating customized swag for employees, custom stickers are becoming a go-to branding asset across industries.

In the following sections, we'll explore the many benefits of using custom stickers and provide tips for creating effective designs that can boost your brand recognition and reach.

Benefits of Custom Stickers

Custom stickers provide a number of unique benefits compared to traditional off-the-shelf sticker options. The key advantages of custom stickers include:

Personalization and Customization - Custom stickers allow you to fully customize the size, shape, design, and materials to match your brand. You can include your logo, images, text, and more to develop stickers that align with your visual identity. This level of personalization makes your brand stand out (1).

Creativity and Unique Branding - With endless design options, custom stickers enable creativity in your branding efforts. You can develop unique die-cut shapes or experiment with different materials like foil, glow-in-the-dark, or scratch-off effects. Custom stickers help showcase your brand personality in creative ways that resonate with your audience (2).

Versatility of Uses - From product packaging to swag, custom stickers have a versatile range of uses for promoting your brand. Their versatility makes them a cost-effective investment for various marketing and branding needs (3).

Cost-Effective Promotional Item - Ordering custom stickers in bulk quantities can be very affordable for the size and quality. The low cost per sticker makes them an economical way to get your brand and messaging in front of customers (1).

Uses for Custom Stickers

Custom stickers have a wide variety of uses that make them an extremely versatile promotional tool. Here are some of the most popular ways businesses leverage custom stickers:

Products and Packaging

Adding custom stickers to your products and packaging is a great way to reinforce your brand. Stickers can showcase your logo, slogan, or other branding elements to help customers identify your products. They also allow you to get creative and decorate boring packaging.

Swag and Promotional Items

Custom stickers are excellent to hand out as swag or stick on promotional items. They are inexpensive to produce in bulk so you can hand them out at events, conferences, and trade shows. Stickers help keep your brand top of mind.

Branding and Decoration

Use custom stickers to decorate storefronts, office spaces, company vehicles, laptops, water bottles, and more. It’s an easy way to reinforce your branding and spread awareness. Stickers catch people's attention and spark interest in your brand.

Events and Campaigns

Custom stickers are perfect for events and campaigns. Hand them out or use them to promote your event theme. Limited edition stickers can build hype and excitement. You can also create contests or giveaway stickers to engage your audience.

Tips for Designing Eye-Catching Custom Stickers

When creating custom stickers, the design is crucial for making a memorable impression. Here are some tips to design stickers that stand out:

Focus on size and shape - Consider different sticker sizes and die-cut shapes beyond just squares and circles. Unique shapes can be more eye-catching. Just ensure the design remains legible.[1]

Use bold imagery and colors - Vivid imagery and bold colors tend to attract more attention. Ensure hues align with your brand palette. Avoid cluttered or overly complex designs.

Align with brand identity - Custom stickers should complement your overall branding. Use fonts, color schemes and visuals that reinforce brand recognition.

Test legibility - Ensure any text or details remain clear and legible at the intended sticker size. Fine details can get lost when scaled down.

Consider finishes - Options like gloss, matte, or spot UV can add appeal. Glossy finishes tend to attract more attention.


Where to Order Custom Stickers

When it comes to printing custom stickers, you have two main options - using an online printing service or a local print shop. Both have their pros and cons.

Online sticker printers like Box Print and StickerApp make the process easy and convenient. You can upload your design, customize your order, and have stickers shipped directly to you, all from your computer. They also tend to offer more options in terms of materials, shapes, and finishes. Turnaround is fast, usually only taking a few business days.

Local print shops allow you to build relationships in person and support local businesses. However, options are often more limited and minimum order quantities may be higher. The turnaround is slower since orders need to be placed in person. You'll also need to handle the printing and pickup logistics yourself.

For small businesses on a budget looking for fast, convenient sticker printing, online sticker printers are often the best bet. But for large, bulk orders or unique products like die-cut stickers, a local print shop may provide higher quality results.

Ordering Process for Custom Stickers

The process of ordering custom stickers online involves a few key steps:

Design and Proofing

First, you'll need to design your custom stickers. Most online printing services provide easy-to-use design software that allows you to upload images/logos, add text, choose colors, and arrange your stickers on the page. Once your design is complete, you'll receive a digital proof to review and approve before printing. This is your chance to make any edits to ensure your custom stickers turn out exactly as envisioned.

Printing and Production

After approving the proof, your order goes into production. Printing services use state-of-the-art digital printing presses and die-cutting machines to print and cut your custom stickers. The printing process depends on the material chosen - vinyl stickers are printed digitally while clear stickers may use screen printing. Production time varies based on order size and volume at the facility.

Shipping and Fulfillment

Once your order finishes printing, the custom stickers are inspected, packaged, and shipped out directly to you. Most online printing companies offer fast turnaround and free shipping. Your custom stickers will arrive on your doorstep in durable packaging ready for you to use for your brand or business! Expect delivery in just a few business days for standard shipping.

Ordering custom stickers online makes the process fast, easy, and convenient. In just a few clicks, you can design, proof, and purchase unique custom stickers perfect for your needs.

Pricing Factors for Custom Stickers

The cost of custom stickers depends on several key factors:

Size and Shape - Larger stickers cost more per piece than smaller stickers. Custom die-cut shapes also cost more compared to basic circles, squares or rectangles.

Materials - Vinyl and clear stickers tend to be more expensive than paper stickers. Specialty materials like reflective/glow-in-the-dark vinyl will raise the price.

Quantity - Bulk orders get much better rates per sticker. Minimums are often 250+ pieces. The more you order, the lower the per-unit cost will be.

Color - Full-color printing is more expensive than single-color sticker runs. Going with 1-2 spot colors helps keep the cost down.

Overall, expect to pay anywhere from 20 cents to $1+ per sticker depending on the variables above. Ordering in bulk brings the per unit cost down significantly.

According to the Sticker Maker pricing calculator, a run of 500 2" x 2" vinyl stickers costs around 12¢ per sticker.

On Reddit, one user mentioned paying over $1 per sticker in small quantities but was able to get the price down to 37¢ per sticker by ordering 500.

Creative Uses for Custom Stickers

Custom stickers open up a world of creative marketing opportunities. Here are some inventive ways to leverage custom stickers:

Contests and Giveaways

Run a social media contest or giveaway and offer custom stickers as prizes. This generates buzz and gives you a chance to get your brand in front of new audiences. Require contest entries to tag friends or follow your page to increase reach. Jukebox Print suggests giving away branded stickers at events too.

Guerilla Marketing Campaigns

Use stickers for guerilla marketing by leaving them places around town for people to discover. Put stickers on reusable water bottles and hand them out around busy areas. Stick stickers on napkins at coffee shops or slides at playgrounds. Get creative with where you place stickers to capture attention. Guru Printers recommends targeting areas your audience frequents.

Event Branding

Bring custom stickers to hand out at conventions, conferences, trade shows, or networking events. Adorn your booth or table with matching stickers to reinforce your branding. Offer event-exclusive sticker designs to generate interest. Place stickers around the venue like directional signage, name tags, or bathroom stalls. Avery notes stickers are an affordable event marketing tool.

Examples of Brands Using Custom Stickers Effectively

Many major brands have leveraged custom stickers in creative ways to boost engagement and spread brand awareness. Here are a few examples of brands using custom stickers effectively:

Red Bull is known for their adventurous marketing stunts and makes great use of custom stickers to reinforce their extreme sports branding. They often hand out free stickers at events and competitions, featuring their slogan "Red Bull Gives You Wings" along with photos of athletes. This helps fans show their love for the brand. Red Bull also runs contests where fans can submit photos of their custom stickers placed in crazy locations for prizes. This generates user-generated content and buzz on social media.1

Coca-Cola partnered with artists and designers to create a line of custom Coke bottle sticker packs. They leveraged the iconic Coke bottle shape and gave it a creative, artistic spin with cool graphics and illustrations. The sticker packs were sold on their website and in stores, allowing fans to decorate their bottles, computers, notebooks or anything else. This expanded their merchandising in a fun, collectible way while showcasing artistic talent.2


In summary, custom stickers offer small businesses and brands a unique and creative way to get their name out there. The benefits of customization, versatility, affordability, and visual impact make custom stickers an excellent investment.

Key takeaways:

  • Custom stickers allow you to showcase your brand personality and stand out from competitors.
  • They can be used in limitless ways - on products, packaging, promotional items, at events, for guerrilla marketing campaigns, and more.
  • Carefully consider your brand, audience, and goals when designing custom stickers for maximum impact.
  • Online printing services make the process easy and affordable to bring your custom sticker ideas to life.
  • Get creative with contests, special offers, co-branding, and other strategies to effectively leverage custom stickers.

With minimal investment, custom stickers enable small businesses to expand their reach and recognition. Their versatility and creativity make them a valuable addition to any marketing strategy.

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