How Innovative Surveys Help To Make Better Customer Experience

How Innovative Surveys Help To Make Better Customer Experience

April 29, 2024

In today's world, keeping customers happy is more important than ever. Happy customers tell their friends, buy more stuff, and basically make businesses win. But figuring out how happy customers are can be tricky. Old-fashioned surveys can be boring and don't always get the whole story. That's where new and exciting surveys come in! These surveys can be fun and ask questions in a way that gets right to the heart of what customers really think. This can help businesses make customers much happier.

The Problem with Traditional Surveys

Remember those surveys you used to get in the mail or over the phone, with a bunch of boxes to tick?  Those were great for getting a quick yes or no, but not much else. The problem is, people get overloaded with these surveys, so they stop answering them altogether.  Even if they do answer, those tick-box choices don't tell the whole story.  They don't capture how a customer really feels, or why they might be happy (or unhappy) with a product or service.  On top of that, it takes ages to analyze all this data, so it takes forever for businesses to understand what customers are really saying.  This makes it tough for them to fix any problems or make things better right away.


How Innovative Surveys are Revolutionizing CX


Forget those boring tick-box surveys! New surveys are like having a fun conversation with your customers.  Imagine surveys that are like games, or even use videos to ask questions in a more interesting way.  These can even use emojis to get a quick sense of how someone feels!  The best part?  These surveys can be done right when a customer interacts with a company, like while they're using an app or texting customer service.  

This means companies can hear about any problems right away and fix them faster.  Plus, these surveys can ask open-ended questions, letting customers explain their thoughts and feelings in their own words.  Special computer programs can then analyze these answers to understand the bigger picture, uncovering hidden trends and patterns that can help companies make even better experiences for their customers.


Best Plugins For Creating Surveys

1. WP Survey maker plugin by Ays Pro is a feature-rich plugin that allows you to create unlimited surveys and questions. This WordPress Plugin Questionnaire includes a wide variety of question types, including multiple-choice, open-ended, date, star rating, linear scale, and matrix scale.


2. WPForms is a user-friendly plugin with a drag-and-drop builder that makes creating surveys a breeze. It also offers a variety of question types, conditional logic, and integrations with popular email marketing services.



3. Formidable Forms is a powerful form builder plugin that can also be used to create surveys. It includes a variety of features, such as pre-built templates, drag-and-drop form building, and conditional logic.




So, how do these new surveys make things better?  They ditch the boring tick-box questions and get customers talking in a fun way!  This lets companies truly understand what makes their customers happy or unhappy.  With this knowledge, businesses can fix problems quicker and create experiences that keep customers coming back for more.  But that's not all!  The future of surveys is even cooler. 

Imagine surveys that change based on your answers, getting more personal the more you answer.  We might even see surveys that use super-smart computers to understand the emotions behind a customer's words!  No matter what the future holds, one thing's for sure: the way we listen to customers is constantly improving, which is a win-win for everyone!


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