Angel investors are real-life angels who offer their money and advice to start-ups to help them grow. Every start-up owner yearns to find the perfect angel investor who can aid in scaling up. However, getting hold of these elusive personalities who are bombarded with pitches throughout the day is not easy. These wealthy and seasoned investors put their money into ventures only when they are convinced that the start-up has potential and the founders are driven to excel.
Getting an angel investor onboard in Canberra is a blessing for most start-ups, which usually struggle to expand because of a lack of resources. These high-net-worth individuals not only provide financial support but also take a keen interest in the growth of the business. They offer valuable insights and suggestions to help the business scale up and use the funds efficiently. So, here is how new entrepreneurs can find the right angel investor for their start-ups. These tips will meet your mentor and use their expertise for success.
Look For Known People
A start-up founder has a wide business and social network since they have to meet so many clients, suppliers, vendors, workers, industry people, etc. They should look for the ideal angel investors among their acquaintances, friends, former colleagues and family members who have significant wealth. It is easier to pitch to known people who know your abilities and can trust you immediately.
However, make sure that you do not disturb your personal relations because of professional problems down the line. Ask for investment from those who can work with you without ego issues and tussles. Mentorship should not turn into authoritarianism. So, research their background and their past investments before signing the deal.
Attend Industry Events
The best place to meet angel investors is an industry event or seminar organised by a third party. It helps you to introduce your brand directly to the investor, who might be too busy to pay attention to the pitches otherwise. It is even better if the start-up is allowed to set up a kiosk to demonstrate their product to grab the attention of investors.
Several investors like to put their money into start-ups that show promise and even acquire profitable businesses for sale in Canberra at these events. Also, these events are attended by a variety of angel investors who might not be a part of online directories and groups. Make sure you are aware of all the events taking place in your city.
Use An Angel Investment Network
Every city has a group or network of angel investors, which consists of affluent entrepreneurs who mentor start-up founders because of their vision of collective growth. They operate in commercial circles and are solicited by pitchers. Thus, start-ups looking for funding must identify the groups and networks operating in Canberra
It is also possible to find these groups in your specific industry. It is easier to get financed from investors who are already operating in your domain because they are familiar with the standard operating procedures. They will be willing to invest in a business that is their forte. You can ask your acquaintances to get introduced to the investors and make the pitch without hesitation.
Find Investors On Social Media
Social media is not only about connecting with friends and family. It is also the best platform to meet like-minded people and industry veterans. Business owners use social media to engage with people in their fraternity and build credibility. It also offers an avenue to become thought leaders to angel investors.
Thus, start-up founders in Canberra must look for the best investors on social media channels like LinkedIn and Twitter. They offer insightful content on these platforms that can prove useful for growing businesses and often mention themselves as investors in their profiles. Thus, they can be easily identified and approached without hassle on social media.
Connect With Other Start-Ups
The start-up founders from different industries and backgrounds must meet through start-up events and online groups created for support. It will help to get genuine advice and referrals for recruitment and outsourcing. In addition, they can inform each other about enthusiastic angel investors who wish to invest in different types of businesses.
New entrepreneurs must have their elevator pitch ready to impress the investors who can come in contact without an appointment. It is vital not to appear too demanding or pleading to get the funds. Also, the start-up founder must be sure about the equity share they are willing to offer and must keep room for negotiations. Sometimes, showing uncertainty after an offer from the investor can lead to a negative result. So, prepare for the interaction in advance and make no mistake.
Wrapping Up
Angel investors can take a start-up to the next level through their financial assistance and mentorship. However, finding an appropriate investor for your business can be taxing. Thus, use the tips mentioned above to save time and cost when meeting investors.
