Why is my reach on Instagram so low?

Why is my reach on Instagram so low?

March 07, 2024

Why is my reach on Instagram so low? This is a question that many Instagram users find themselves asking. Instagram, a popular social media platform, has become a significant part of our digital lives. It’s a place where we share our moments, connect with friends, and even build businesses. However, the success on Instagram is often measured by the ‘reach’ of your posts. The term ‘Instagram Post Reach’ refers to the number of unique users who view your content. But what happens when this reach is not as high as you expect? This can be a frustrating experience, especially when you’ve put effort into creating engaging content. In this article, we will explore the reasons behind low Instagram reach and provide strategies to improve it. 

Instagram’s Algorithm

The complex algorithm of Instagram is what decides which material appears where and how highly it is ranked. It’s designed to ensure users see the most relevant and engaging content, but it can often be a source of confusion and frustration for those trying to increase their reach.

The algorithm works based on a variety of factors. One of the primary factors is your activity in-feed, including likes, comments, shares, and saves. The more you interact with a certain type of content or a specific user, the more likely you are to see similar content or posts from that user in the future.

Information about the post itself, such as whether it’s a photo or a video, when it was posted, and how many likes it has, also plays a significant role. Similarly, information about the person who posted the content, such as how often people engage with their content, can influence the algorithm.

The program also considers the history of interactions you have had with the poster. If you typically like or comment on a user’s posts, you’re more likely to see their future posts.

In addition to these factors, the algorithm considers the quality and originality of the post. Unique and highly quality posts are more likely to be prioritized by the algorithm.

Understanding how Instagram’s algorithm works is the first step towards improving your reach on the platform. By aligning your posting strategy with the workings of the algorithm, you can increase the visibility of your posts and, consequently, your reach…

Common Reasons for Low Reach

There are several reasons why your reach on Instagram might be lower than expected:

1. Inconsistent Posting: One of the key factors that can affect your reach on Instagram is the consistency of your posts. If you post too often or too rarely, your followers may lose interest or forget about you. Consistency is key when it comes to maintaining and increasing your reach on Instagram.

2. Low Engagement: Engagement is a crucial factor that influences your reach on Instagram. If your posts do not receive enough likes, comments, shares, or saves, they are less likely to be shown to a wider audience. Therefore, creating engaging content that encourages interaction is essential for improving your reach.

3. Irrelevant Hashtags: Hashtags are a powerful tool for increasing your visibility and reach on Instagram. However, using irrelevant or overly generic hashtags can actually harm your reach. It’s important to use relevant and specific hashtags that accurately represent your content.

4. Shadowbanning: Shadowbanning is a practice where Instagram restricts the visibility of a user’s content without their knowledge. This can happen for a variety of reasons, such as spammy behavior or violation of Instagram’s community guidelines. If you’re shadowbanned, your content won’t appear on the explore page or in hashtag searches, significantly reducing your reach.

Understanding these common reasons for low reach on Instagram can help you identify potential issues and develop strategies to improve your reach. 

Strategies to Improve Instagram Reach

Improving your reach on Instagram involves understanding the platform’s algorithm and adapting your content strategy accordingly. 

1. Consistent and Timely Posting: Consistency is key on Instagram. Regular posting not only keeps your audience engaged but also signals to the Instagram algorithm that your account is active. Additionally, posting at times when your audience is most active can increase the visibility of your posts.

2. Engaging Content: Creating content that resonates with your audience is crucial. High-quality photos, compelling captions, and interactive elements like polls or questions can encourage your followers to engage with your posts, increasing their visibility.

3. Relevant Hashtags: Using relevant and specific hashtags can help your posts reach a wider audience. However, avoid using overly popular hashtags as your posts can get lost in the crowd.

4. Avoiding Shadowban: To avoid being shadowbanned, ensure you’re adhering to Instagram’s community guidelines. Avoid spammy behavior, such as using the same set of hashtags for every post or following and unfollowing accounts rapidly.

5. Promotion of Reels: Instagram tends to promote its new features to encourage users to use them. Reels are often positioned more prominently than regular posts. Therefore, consistently sharing Reels can help you reach new audiences.

6. Collaborations: Collaborating with other Instagram users can help you tap into new audiences. Consider co-authoring a feed post or Reel with another Instagram user.

By implementing these strategies, you can increase your reach on Instagram and ensure your content is seen by a larger audience.

Case Studies

Let’s look at a couple of real-life examples that demonstrate the effectiveness of the strategies we’ve discussed:

  1. Hootsuite’s Experiment with Reels: Hootsuite conducted an experiment to see if posting Reels could improve overall Instagram engagement. The result was a slight increase in follower count and engagement rate.
  2. Adidas Neo’s Instagram Campaign: Adidas Neo launched an Instagram campaign to create brand awareness. The campaign was successful in reaching a large audience and increasing engagement.

These case studies show that with the right strategies, it’s possible to significantly improve your reach on Instagram.


Understanding why your reach on Instagram is low and implementing strategies to improve it can significantly enhance your Instagram experience. Remember, consistency, engagement, relevant hashtags, and adhering to Instagram’s guidelines are key. With these strategies, you’re well on your way to increasing your Instagram post reach. Happy posting! 

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