Comparison between IndiaMart and – Noticeable Facts

Comparison between IndiaMart and – Noticeable Facts

August 16, 2021

People who have been known to IndiaMart are probably thinking that this blog article showing the comparison between IndiaMart and is a joke! But there is a far more difference in terms of quality, membership plan, and benefits to both buyers and sellers. Even though both the web-based platforms work almost the same business model, yet they are different, and a comparison between them can be established. 

In this guide, we’ll discuss various factors that affect the comparison of the two business-to-business online marketplaces. After getting through all the things mentioned, you will be surely able to know which of the two – IndiaMart and – is better. So let’s start discussing one by one! 


IndiaMart is an Indian e-commerce company with a web portal that provides B2B and customer-to-customer sales services. Every month, IndiaMart receives over 3 crore inquiries. It is one of the most successful ways for sellers to generate leads and market their business.

The buyer can communicate with the seller via email or phone. In addition, the company is uninvolved in the transaction between the Buyer and the Seller. The following points will assist you in forming a rough idea when addressing various criteria.

  1. Background Information
    IndiaMart Business Listing is a business-to-business (B2B) and business-to-consumer (B2C) e-commerce portal in India. In 1996, the company was established with the purpose of connecting Indian manufacturers with clients. IndiaMart was founded by Brijesh Agrawal and Dinesh Agarwal. 
  2. Business Model
    It's an e-commerce organization that connects Indian manufacturers and suppliers with global buyers. It is India's top B2B marketplace and the world's third-most successful firm. The following points can help you understand how the business operates:
IndiaMart provides both free and paid membership options to its users, with a focus on SMEs (Small, Medium-Sized Enterprises). The registration fee for SMEs is waived. As soon as they register, they are added to a list of peers in their field. On IndiaMart, they are also given a free website.
IndiaMart, like other well-known portals such as YouTube, offers its users the ability to improve their websites. To improve their profiles, users must pay a predetermined fee.
The membership account provides SMEs with more business possibilities as well as a premium listing. Users who receive a reasonable result from the PPL model can purchase the membership plan for a standard fee.
Let's look at what IndiaMart's business model has to offer both buyers and sellers.

For Buyers:

  • Buyers can connect with sellers using IndiaMart's website or mobile app.
  • The "Post Your Requirement" feature allows purchasers to enter "Requirement Information" in the fields offered.
  • The Products and Services directory assists purchasers in locating all of IndiaMart's services.
  • The "Manage Requirements" option allows a buyer to obtain the supplier's contact information.
  • Payments are safe and hassle-free.
  • Suppliers who are trustworthy and genuine.
  • You'll have access to providers both locally and throughout India.
  • When a consumer chooses a product to buy, he or she will be given the option to "Contact Supplier," which allows them to fill out a form and communicate directly with the seller.
  • The IndiaMart mobile application allows buyers to easily access all of the features.

For Sellers:

  • Sellers with only a cell phone number can register for free.
  • Business information, as well as the products that a seller wants to sell, can all be completed without difficulty.
  • Receive qualified business leads from all across the world.
  • Sellers can receive business inquiries from buyers interested in a specific product by placing a free listing in relevant categories on the IndiaMart directory.
  • Sellers also have access to an easy-to-use IndiaMart seller panel, which assists them in managing their IndiaMart business.
  • It's simple to obtain access to inquiries from verified and authentic buyers as a verified registered seller on IndiaMart.
  • Furthermore, if a seller is a registered user, he or she will not be required to provide the information each time they intend to use the portal. This helps you save time.

Membership Plan

IndiaMart is a great place to get high-quality leads for your business. A user must additionally purchase Paid Membership in order to acquire leads. The premium listing provides a certain number of Buy Leads each month. It's mostly decided by which of the packages you've bought. You can buy leads for a modest charge if you have a free business listing.
  • Improved IndiaMart listing:
  • Each week, 35 purchasing leads are created through the IndiaMart Advantage Program (IMA).
  • Your company's corporate video.
  • A free Trust SEAL certificate is included.
  • The ability to choose your own categories.
  • [Top-tier supplier. is a B2B and B2C platform that connects buyers, merchants, brands, and other organizations with suppliers and customers through technical infrastructure and marketing reach.
  1. Historical Information
    In 2015, sprang onto the web scene, offering an exclusive assortment of utility products for all industrial applications in the categories of refrigeration, air conditioning, commercial kitchen, hotel equipment, dairy equipment, home appliance and electrical, and so on.
  2. Business plan
    Aajjo's business approach is similar to those of the B2B and B2C market industries. makes money from its services through four key business segments: core commerce, digital media and entertainment, innovation efforts, and others.
The digital retail and wholesale markets, as well as logistics and local consumer services, make up Aajjo's section. Merchants pay for marketing services, membership fees, customer management services, product sales, transaction commissions, and software service costs, among other things. Platform commissions and on-demand delivery services are how the company makes money from local clients.
The key sources of revenue for this category are customer management services and membership subscription fees.

For Buyers

  •'s main dashboard has a lot of product categories that a customer can see.
  • If a buyer selects a product category, he or she will receive product information, including pricing and seller information.
  • The "Add to Cart" option allows you to add things to your cart and purchase them from that seller.
  • With "Request Callback," the Aajjo staff will assist you in connecting with a seller in your area so that you can purchase things in a seamless manner.
  • Buyers from different countries can connect with the seller to obtain the product, not just in India.
  • Direct Call facility to connect with the Aajjo staff for assistance in purchasing the product, regardless of where you've been placed.
  • is a renowned organization that has been known for offering products from sellers all across the country so that buyers do not have any difficulty finding what they are looking for.

For Sellers:

  • Sellers can register for free with just a few details.
  • gives the seller a URL to access the local area along with a username and password.
  • You'll find eye-catching features like Call Inquiries, Buy Leads, My Leads, Cart Data, Wish-List Data, Catalogue Views, Purchase Request, and so on under "Lead Manager."
  • Reports such as Seller Report, Sales Report, Products Report, and Product Views are available on the dashboard.
  • A seller can add new products, manage Stocks, and handle Orders under Seller Tools.
  • Demonstration of a new product.
  • There are no restrictions on how many products sellers can post.
  • The advantages of exhibiting products in an annual expo — a virtual EXPO – to attract buyers.
  • The mobile application enables sellers to acquire the most leads in the shortest amount of time.

Plan of Membership

Aajjo offers four different packages: Trusted, Star Performer, Gold Certified, and Industry Leader. The amount of inquiries will be delivered based on the bundle you select. Let's take a look at each of the membership or subscription options one by one.
Trusted: Benefits of the Trusted package include product inquiries, call inquiries, a listing of limited products, product Views report, Cart/Wishlist report, standard commission on product sales, featured leads, and the ability to make one video (video duration 1-2 minutes)
Star Seller: All of the features of Trusted are included, as well as a discounted commission on product sales, the ability to promote two goods on the top location, the ability to promote products on the Google Shopping tab, and the ability to manage leads.
Premium Seller: In addition to the capabilities of "Star Seller," this bundle includes the ability to promote 5 products on top of the page, a store inventory module with a seller panel, and the ability to produce 3 videos.
Industry Leader: You can get 10 products promoted on the top spot and make 5 videos for your product marketing in addition to the Premium Seller bundle. This is one of's highlighted packages.

Final Takeaway

Whether it’s IndiaMart or, any of the platforms you choose has its way of business operation. If one is good at something, the other may not be suitable for what you exactly need. It’s up to the gut feeling of which one you should go with. However, it is recommended that you must be aware of the quality of the product you want to buy and should be conscious of whether you’re getting instant leads if you’re a seller. 

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