A business owner will always tell you that to create a great first impression, you should be prepared. It doesn’t look good when you are fumbling with dirty, loose documents as you try to impress at a sales pitch or seminar.
Often, a presentation folder takes a backseat to pamphlets and brochures. But they are valuable sales tools. Let’s take a look at how you can use custom presentation folders for your business.
- Welcome Packs for New Customers
In case you are staying in a resort or are putting up at an upscale hotel, you might have come across a welcome pack folder. Presentation folder printing is helpful for businesses in the hospitality sector. Welcome packs will help in briefing customers on how you can make the most out of your stay, give answers to the most commonly asked questions, and support sales to other on-site businesses, such as gift shops or hotel restaurants.
- Onboarding Packages or Training Materials for Employees
Presentation folders are the ideal tools to onboard new employees or to implement new training programs for the existing staff. Personalized business folders make it easier to divulge crucial details and set expectations. For the staff members who are visual learners or those who like to read over and ask questions, these folders can make for effective and inclusive training tools.
- Information Packs for Existing and New Customers
Information packs are useful for a wide range of businesses, including the ones in legal, banking, medical, and insurance industries. If you want to make large information accessible to your customers, it is better to use presentation folders. These information packs can accurately and concisely explain complicated matters, such as the legal obligation of clients when they close in on a home and what they can expect during a future medical process. Customized folders can take in information that is difficult to digest and organize it in a manner that is easier to understand.
- For Seminar Presentation and Tradeshow
Personalized folders are great tools when it comes to networking and developing a robust relationship with prospective clients. Not only can they display the best of what the business has to offer but it will make the job of the employees a little easier. Presentation folders can contain a lot of information, which busy people will appreciate later, particularly in settings like tradeshows where it is attendees can feel a tad overwhelmed.
- Updatable Sales Tools
If a small business implements a new product or service, they might need all new leaflets and brochures. By using presentation folders, businesses can just use a new page whenever they want to offer important details about a new offering or product. These folders can easily change over time, which helps in reducing printing and marketing costs.
Why Choose Presentation Folders?
Digital marketing can be costly, particularly when you are targeting audiences on a large scale. Presentation folders are an affordable way to promote your product or service more efficiently than an online ad.
Prospective customers who receive presentation folders usually come from an event, making them a more effective lead than some random person online who may or may not receive your promotion accurately. While social media is great, it might not reach out to all.
While presentation folders are affordable, they don’t sacrifice quality. However, you need to make sure that you are using the best quality paper to create your presentation folder. Moreover, the design of the presentation folder has to be attractive and has to grab the audience. You can take the help of a professional to create an effective presentation folder for your business. This promotional tool might not seem like a business essential but you will be surprised at what it can to your brand’s image.