What Are the Different Types of Digital Marketing Strategies?

Companies and businesses are persistently looking for ways to spark interest amongst the audience to generate sales for their services and products. Although there are multiple ways to do that, digital marketing has become a powerful and prevalent one. 

Digital marketing is a form of marketing that directs marketing efforts on digital avenues. This type of marketing has been game-changing for all sorts of businesses. That’s because it comprises a plethora of various types of strategies that organizations and individuals can benefit from.

Let’s explore the different types of digital marketing tactics.

What Are the Strategies of Digital Marketing?

A rule of thumb for creating a foolproof digital marketing strategy for your company is acquiring a thorough knowledge of the diverse types of tactics you can explore with digital marketing. In this section, we’ll discuss the following types:

1. Social Media Marketing
2. SEO
3. PPC Advertising 
4. Email Marketing 
5. Mobile Marketing
6. Content Marketing 
    

Social Media Marketing
 

Social media marketing is undoubtedly a highly popular sort of digital marketing. Billions of people around the globe have access to social media and regularly use it. In fact, individuals of all age groups browse social media for diverse purposes. 

For companies interested in boosting sales and visibility, statistics have exhibited that using social media for marketing can be an effective strategy. In addition, there is almost 50% of the consumers in the U.S. who carry out purchases through social media. 

Popular social media platforms include: 

• Facebook
• Instagram
• YouTube
• Snapchat
• TikTok
• LinkedIn
• WhatsApp
• Pinterest
   

SEO
 

Another effective marketing tactic in the digital era is search engine optimization, which can significantly drive traffic to websites. SEO is the procedure that helps websites rank higher on search engine results pages through optimization. In simpler words, it’s all about generating traffic to your website. 

With SEO, people reach your website through unpaid searches. Every day, almost 8.5 billion searches are made on Google, offering several chances for companies looking to advertise their products and amenities. Getting your website ranked well on Google is essential to increasing visitors.

A survey concludes that 49% of participants testified that search engine optimization generates the highest ROI of any digital marketing avenue. By being more knowledgeable about Google Ranking Factors or by using the best SEO tools and software, you can make the most of SEO. 

Another option is to collaborate with an SEO company or experts like us to develop an SEO strategy and market your products and services effectively.

PPC Advertising
 

PPC advertising is just what the name suggests; you pay every time anyone clicks on an advertisement. The fee you pay depends on what platform you’re using to advertise your business or brand, the overall number of competitors interested in paying for similar ads, and the potential traffic for the post. 

Google Ads is the chief platform for PPC in the world, and many individuals employing SEO marketing also utilize PPC advertising. Google Ads isn’t the only option for buying ads; you can also buy PPC ads through the following channels:

• Partner sites
• Microsoft Search Network on Bing
• Instagram
• Facebook
• YouTube
• Snapchat
• Amazon
• LinkedIn
• TikTok
   

Email Marketing
 

Email marketing is a tactic most businesses are utilizing, and if you aren’t already benefiting from it, it’s time to turn that around. As per statistics, businesses secure $32 on average for every dollar invested in email marketing. For certain sectors, this number is higher. 

For effective email marketing, you need to come up with a plan for collecting clients’ and prospects’ email addresses. This is a common practice for many businesses; they often ask for emails upon every encounter and sometimes also provide incentives for joining email lists. 

You can also do the same and offer visitors incentives on your business website to compel them to join your email list. The golden key to successful email marketing is nurturing this list. In addition, make sure you just send relevant data and information to these visitors. 

Mobile Marketing
 

What do you do in your free time? Chances are you’ll say something about using your smartphone. It’s no secret that many of us spend a good amount of time daily on our smartphones. So, it’s no surprise that mobile marketing can be a highly beneficial strategy in digital marketing for businesses.

Mobile marketing is executed through text or SMS. With text open rates projected to reach up to 98%, mobile marketing can be incredibly successful. Although text messaging is the most popular method of using mobile devices for marketing, smartphones may also get notifications from social media and mobile apps. 

Content Marketing
 

Every digital marketing strategy is dependent on crafting compelling content that piques interest and allures potential customers and clients. This type of marketing is called content marketing and entails the diverse forms of content brands can develop for their marketing campaigns on digital platforms. 

Content marketing comprises various forms, such as blogs, ebooks, podcasts, infographics, videos, etc. This type of marketing isn’t aggressively promotional; it features subtle methods to educate and influence a target audience. 

Through this, you can create hype for your brand and establish yourself as an authority in the industry. As simple as this may seem, it requires a certain skill set to excel. That’s why many often take help from a ghostwriting agency. These companies produce content for businesses and organizations, ensuring it’s of the highest quality and lures the audience in. 

Ghostwriting companies have brilliant teams of writers who can generate appealing and highly creative content for all sorts of platforms and purposes. In addition, their expertise allows them to work on different forms of content effortlessly.

Are you interested in working with such a ghostwriting agency? Then, we can help you out. Just drop us a text or give us a call, and we’ll handle the rest.